Among Florida’s 11,446,540 registered voters: 40% Democrats. 36% Republicans. 20% No Party Affiliation (independents). 4% Minor Parties
Whites make up 68% of all registered voters; Hispanics 14%, Blacks 13%, and Asians 2%.
Florida’s black registrants are heavily Democratic (82%). There are 1,488,050 registered black voters in Florida.
In 2014, 57.6% of the Florida voter population voted yes for Amendment 2.
In 2014, Amendment 2 needed only 250k votes to pass and that (at least) 568k Liberals/Democratic voted against it.
Historically, mid-term election turnout among minorities, millennials, and liberal voters is sluggish at best.
According to Census Bureau data, African Americans averaged 10.95% of the national electorate in the last two mid-term elections, compared with 12.65% of the national electorate in the last two presidential elections.
In 2012, per the U.S. Census Bureau data, the Presidential election garnered 57% of Black voters; however, 65.8% of Blacks were registered to vote.
In 2014, 23% of Crist voters voted against Amendment 2, while 29 % of self-identified Democrats voted against Amendment 2 as well.
In 2014, Florida Politics found support from 89 percent of millennials, or voters between ages 18 to 34 years old, who said they would vote for it. That age group was the most supportive of the amendment.
The National Diversity Cannabis Coalition PAC is the non partisan political arm of M4MM that permits us to campaign and support public policy and legislation in support medical cannabis.
Who We Are:“The National Diversity Cannabis Coalition PAC (NDCC PAC)" was founded in July 2016, at the suggestion of concerned private citizens and business interests; and with the financial support of key founding members, all with diverse backgrounds,education and experience in cannabis. NDCC PAC has developed, created, and implemented strategic grass roots election campaigns that directly resulted in the passing of medical cannabis legislation and the election of intelligent and thoughtful candidates who were concerned, focused, and committed to addressing the critical diversity business and social reform issues facing our country as we see the legalization of medical and recreational cannabis expand its borders from state to state.
NDCC PAC is the public policy and legislative arm of Minorities for Medical Marijuana, Inc. aimed at
fostering fairness,equality, opportunity, and justice for all.
Our Goals: Creating campaigns and awareness while setting public policy regarding diversity in the cannabis marketplace.
Please make a generous contribution today to the NCCC PAC to help our cause. Make your contribution today in the amount of $5000, $1,000, $500, $100.
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What is the desired outcome?
Putting this amendment on the ballot during a Presidential year election is the solution to getting it passed. However, this election year is mired with issues facing both Presidential nominees which remind us why we can’t take voter turnout for granted. In Florida, a swing state, campaigns will have to focus on voter turnout patterns. The social media campaign we have designed will focus on getting voters to vote yes on Amendment 2 while also reminding voters and potential voters to get registered, vote early, and go vote on Election Day.
Our # 1 goal is to reach more 18-45 year old African-American voters than 2014 via Social Media Engagement and Retargeting to create Amendment 2 Awareness, Enthusiasm, and Voter Turnout and passage of Amendment 2. Through our targeting efforts and culturally relevant messaging, the desired outcome is to reach at least 65,000 Florida African-American Voters impressions per day.